Aperol is fashioned to prepare, stimulate and cleanse the palate for food, to pave the way for a lively evening. Aperol was launched by the Barbieri company in 1919 at the Padua Exhibition. Aperol became a major success in Italian homes and bars, eventually entering the Campari Group's portfolio. Today Aperol is enjoyed by millions of Italians making it the number one brand in Italy. Aperol is different to most liqueurs on the market today, being the first choice amongst worldly and educated, confident opinion leaders.

The unique flavour and colour of Aperol is achieved through a subtle blend of bitter orange, gentian (a digestive stimulant derived from roots), rhubarb and an array of herbs and roots, using a secret recipe that has been unchanged since it was first created in 1919. The lower alcohol content of 11% offers a light alternative to highly spirited cocktails. Aperol's unique flavour is a blend of more than thirty aromatic herbs and spices, with a bitter-sweet, fruity and refreshing taste. Aperol is highly versatile, with the charm to stand alone served straight up, on the rocks, with a favourite juice mixer, or blended effortlessly into cocktails like the Caprioska.