The history of Bundaberg Rum began over a hundred years ago in the Bundaberg sugar cane region of Queensland. Bundaberg first began producing commercial sugar in 1872, but the real boom came in the 1880s when Queensland enjoyed a surge of economic growth. In 1888, several of the small producers distilling Rum out of the molasses left over from sugar refining, established the Bundaberg Distilling Company. Bundaberg Watermark is a limited release for the benefit of all who have been affected by the 2011 Queensland flood disaster.