Bundaberg Rum is much more than just a spirit – it is a brand that represents all that is Australia. Bearing the name of the town in which it's made, this full bodied, rich and distinctive drink was created in 1888 when a consortium of local sugar millers formed the Bundaberg Distilling Company. Production ceased from 1907 to 1914 and from 1936 to 1939 after fires, the second of which caused rum from the factory to spill into the nearby Burnett River. The brand is entwined with Australia's heritage, and many say it's our national drink.