While the name Bundaberg has character and is part of history, it's not a moniker which rolls readily off the tongue. Bundaberg's a town near the coast, some four hundred kilometres north of Brisbane. With its tropical climate and rich soils, the area is ideal for sugar. Rum is traditionally distilled from molasses which remains after sugar is extracted from cane. Little independent distilleries grew around the nascent 19th century Queensland sugar industry. In 1888, several of the smaller producers banded together to establish the Bundaberg Distilling Company.