Chard Farm was established in 1987 by Motueka brothers Rob and Greg Hay. They were the first to come into the area with the intention of setting up a commercial vineyard, settling on Chard Farm after an exhaustive search for a site which best emulated the cool continental climate and soils of some of the greatest wine producing areas of the world, most notably Burgundy and Alsace. The investigation lead to Central Otago, the long term goal being to craft the finest classic cool climate wines in a structured and generously proportioned old world style.