Originally launched as New Zealand's first virtual winery, the Kim Crawford operations go from strength to strength. A meteoric ride to fame, establishing Crawford's credentials as an immensely gifted recoltant viticole. Honest and exuberant in his appreciation of all things wine, meticulous in the art of vinification, the best grapes are sourced for his eponymous label. Kim Crawford excels at Sauvignon Blanc, having scooped the ANZ Wine Awards and Royal NZ Wine Show, by appointment to Air NZ business class.

Fruit is selected from fine vineyards in Marlborough's Wairau Valley and the neighboring Awatere. Fast draining, alluvial loams over gravelly sub soils provide ideal growing conditions for Sauvignon Blanc. Individual blocks are targeted for their strengths and overall contribution. The aim is to achieve a stunning wine with a plethora of fruit flavours, ample complexity and crisp acidity. Grapes are harvested throughout the cool of evening and overnight to preserve flavours, pressed immediately with minimal skin contact. Each block is kept separate throughout the winemaking. Vinification is carried out at cool temperatures until completion of ferments, assembled, fined and stabilised.